Wednesday, June 10, 2009

G3: Questioning "Gosh"

The reason I've been MIA for a few days actually has a great deal to do with the word "gosh."

I've been in Chicago writing, reviewing, and revising a speech for our Chairman and CEO - a speech in which the word "gosh" was inserted, deleted, re-inserted, and questioned multiple times.

You don't often hear people saying "gosh" anymore, do you? I mean, aren't we all a bit too arch for that these days? Too cynical? Too mature?

Yet "gosh" our CEO did, and it was a folksy rhetorical flourish that really worked.

So.

Gosh, what we could accomplish if we let ourselves fail to be cool once in a while.

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